Augmented Reality Fashion Show for RIXO London
In collaboration with the Fashion Innovation Agency at the London College of Fashion and world-renowned fashion label, RIXO London, HoloMe provides an exciting new avenue for the use of holograms for digital marketing and sales in the fashion retail sector. The company created an augmented reality catwalk showcasing life-sized holograms of models adorned in the women’s wear label’s latest dresses, granting users a front row seat to their own personal fashion show, on demand, in their living room. As new designs become available, the platform allows users to receive and project them with their smartphones. The entire experience creates an exciting and innovative new medium for online fashion retail.
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