Dakshin Bharat Rashtramat is an easy read newspaper with simple design.
The Hindi Daily of the south, DAKSHIN BHARAT RASHTRAMAT started the journey of ethical and truthful journalism on July 22, 2005 with a visionary having over 3 decades of journalistic experience Mr. Shreekant Parashar as the leading light. The publication celebrates its 10th Anniversary in 2015 and has grown to become the choice of the Hindi speaking community across southern India. Today, with two editions being simultaneously published from Karnataka & Tamil Nadu, DBR has become the unanimous choice of its readers, which include people who come from Indian states like Uttar Pradesh, Bihar, Rajasthan, Gujarat, Madhya Pradesh, Chhattisgarh, Jharkhand, NCR, Punjab, with Uttarakhand & Himachal Pradesh among others.
DAKSHIN BHARAT RASHTRAMAT enjoys excellent penetration across all parts of Karnataka & Tamil Nadu, along with growing readership in many major towns and cities of Andhra Pradesh & Kerala. The readership base is diverse with a domination of the SEC A1, A2 and the R1 segment readers. A target audience of economically strong segment with deep pockets adds to the ‘VALUE FOR MONEY’ medium that DBR has always been.
Strict Product Standards combined with continuous readers’ feedback procedure confirm growth in satisfaction for the publication among readers and also strengthen the penetration into the market constantly working towards the ease of design & simplified access to the news. An incredibly consistent growth of about 26% Year on Year for the last 4 years speaks volumes on the Loyalty of the Readers. The growth is result of those various innovative reader campaigns held across various regions.
The Readership Graph of DAKSHIN BHARAT is as diverse as the cultural mélange of our country. A large section of our readers come from the affluent business families settled across south India. The families of those working in the IT Sector and those posted at various locations on government jobs add to our strong reader base. People working in the organized retail, construction and education sector also contribute a great deal to our readers’ society. The mixed bag of travelers also chip into our readership graph.
DAKSHIN BHARAT RASHTRAMAT being a Complete Family Newspaper has held high it’s social & ethical responsibilities as a newspaper. Probably, the only one a kind in the country which follows a strict design and advertising policy to make sure that the content of the newspaper is safe even for the youngest member of the family. Explicit pictures or advertisements hold no place in DBR, neither do Advertisements which mislead people, nor the surrogate Advertisements for various liquor related products. A confluence of Clear, Accurate, Social and Cultural news along with the regular reportage of various political and national stories ensures that the content’s strength of our publication always remains the talking point. Our Coverage of the social and cultural events stands unparalleled to say the least.
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